I love Nine Inch Nails. I love the ethos and the innovation. But most of all, I love the music - so you'll have to forgive me if this post is too fawning. And it will be.
In his latest innovation in music/fan technology, Trent Reznor has launched the Nine Inch Nails iPhone app. In typical NIN style, it looks like it's been pretty damn well done, and there are many reasons why I think it's very, very cool.
I thoroughly recommend you watch the video embedded below, from WiReD. It shows Reznor and Rob Sheridan running through the features of the app. The whole of NIN.com has been rendered for the iPhone, meaning the app operates as a fully operational website, including membership functions.
This brings to the iPhone the social nature of NIN.com. Reznor is a great advocate of fan rights, and consistently provides raw materials for fan mash-ups. All of this is available on the new app, including a huge library of downloadable photographs. At this point, it's worth noting that the Nine Inch Nails iPhone app is free.
But the really amazing thing about this app is Nearby. Sheridan says Nearby is "kind of like Twitter within the Nine Inch Nails network". Sounds ok so far, but really it's more like a location-based Yammer.
It's a members-only GPS-enabled messaging tool which allows conversation between NIN fans (and Reznor, probably) and can be filtered by location. That's pretty social. And they've even thought of the personal security risks, by adding a location fuzziness option.
Trent = genius.
(Photo: Synthtopia)
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